Who
BEWI Productions; Waltham, MA.

What
Served as local marketing and public relations liaison for 2009 and 2008 Minnesota Ski & Snowboard Expos.

• Developed sponsorship agreements with StarTribune newspaper and KARE-11 TV station.

• Developed and implemented media buying schedules.

• Media schedule included 700 radio spots and on-air mentions on 11 stations, 200 TV spots and 30 print ads in five publications.

• Did all public relations for event, which resulted in about 20 minutes of live TV coverage and more than 30 minutes total of TV coverage. Watch coverage from 2009 Expo here and the 2008 Expo here.

• Shot photography of 2009 event and 2008 event for promotional use.

Results
Expo attracted about 15,000 attendees each year.